Fashion And Apparel Items Are The Most Popular Products Sold Online The online fashion market is experiencing continuous growth from year to year as consumers are getting more accustomed to online apparel shopping. According to Mintel.com statistics about 70% of Internet users buy clothing online. Over the last years as the number of online-only apparel retailers has grown exponentially, many companies have realized the importance of physical presence for online brands. On the other hand it is well known that brands that have an online shop in addition to a brick-and-mortar store can considerably increase their revenue. This gives apparel retailers an extraordinary opportunity to expand their business by applying new tactics and implementing new technology to get their customers to spend more online. With this opportunity however comes the difficulty of providing a consistent online shopping experience.   Stop Satisfying Your Customers And Start To Wow Them With Your Approach In ...

Using Technology Is Strategic For Your Brand In the last years a great number of online apparel stores have created an extremely competitive environment where companies need to figure out ways to meet customers' needs most effectively. On the one hand retailers have to follow technology to comply with constantly growing expectations of consumers. On the other hand retailers themselves are accelerating technology adoption, because this opens the opportunity to think outside the box and expand business beyond what was possible a few years ago.   With Virtual Fitting Room It Is Becoming Less About Technical Fit Of An Item And More About How It Makes You Feel The main problem online customers face when shopping for apparel is choosing the right size and fit. When you can’t actually touch the clothes you’re buying or try them on you either hesitate to make a purchase, withdraw or pay already planning to make a return. Retailers make an effort to solve this problem with siz...

Fit Or Don't Fit? You'll Never Know Until You Buy Approximately one-third of all online purchases are returned for one reason or another. In online apparel industry the numbers vary from 25% to 40% depending on the item's style and how fashion-forward it was. Among the reasons why customers return clothes bought online you can name “technical” ones like wrong item received, the item being damaged or looking different from what was described on the web site. But the main reasons are still size and fit. There is always an element of uncertainty when you buy products online, but fashion and apparel industry seems to be the most prominent case.   Retailer's Return Policy Directly Affects Customers' Shopping Decisions While returned items may remain a problem for most retailers convenient return policy has become an essential part of online business experience. Retailers realize that return policy is key for most of online shoppers. According to Trueship.com 80% of consume...