Increase Sales
Fashion And Apparel Items Are The Most Popular Products Sold Online
The online fashion market is experiencing continuous growth from year to year as consumers are getting more accustomed to online apparel shopping. According to Mintel.com statistics about 70% of Internet users buy clothing online. Over the last years as the number of online-only apparel retailers has grown exponentially, many companies have realized the importance of physical presence for online brands. On the other hand it is well known that brands that have an online shop in addition to a brick-and-mortar store can considerably increase their revenue. This gives apparel retailers an extraordinary opportunity to expand their business by applying new tactics and implementing new technology to get their customers to spend more online. With this opportunity however comes the difficulty of providing a consistent online shopping experience.
Stop Satisfying Your Customers And Start To Wow Them With Your Approach
In the current online shopping environment loyalty of distracted and price-driven customers is pretty hard to maintain. Most apparel retailers consider this their biggest challenge. It is obvious that online shopping has transformed buying behavior and customer expectations. Now apparel consumers expect the entire shopping experience to be fluid so that they could seamlessly migrate between in-store, online and mobile environments and buy clothes whenever and wherever it is more convenient. So today it is important more than ever for retailers to ensure that they deliver positive interconnected online and in-store experience. Investing in a virtual fitting room is a great way to add value to your efforts of providing consistent, intuitive and powerful online shopping experience and create an environment where you can go beyond customers' expectations, win their loyalty and ultimately drive greater revenue.
Psychology Of Shopping: Touching Products Makes You Want To Buy Them
Everyone knows that when people touch things they are more likely to buy them. No wonder you can find those not-perfect displays in many clothing stores – they encourage people to pick up things. And while you cannot provide this option in an online store you certainly can tap into this urge of kinesthetic experience and give your online customers the feeling of putting clothes on to check out the fit. And not only the sensation of physical presence of clothes that is going to matter when using a virtual fitting room. Customer's level of satisfaction is what ultimately matters. It is such an amazing feeling when you finally find a perfect fit and realize that the time spent searching was worth it. When people do shopping they pay not for things per se. They pay for the feeling of satisfaction that they experience the moment they make a purchase. Understand your customers needs, give them what they think they want and you will have them for life.
