Outgrow your competitors
Using Technology Is Strategic For Your Brand
In the last years a great number of online apparel stores have created an extremely competitive environment where companies need to figure out ways to meet customers' needs most effectively. On the one hand retailers have to follow technology to comply with constantly growing expectations of consumers. On the other hand retailers themselves are accelerating technology adoption, because this opens the opportunity to think outside the box and expand business beyond what was possible a few years ago.
With Virtual Fitting Room It Is Becoming Less About Technical Fit Of An Item And More About How It Makes You Feel
The main problem online customers face when shopping for apparel is choosing the right size and fit. When you can’t actually touch the clothes you’re buying or try them on you either hesitate to make a purchase, withdraw or pay already planning to make a return. Retailers make an effort to solve this problem with size calculators and size charts, but it is obvious that not only aren't they always helpful but also these tools are simply unable to take into consideration the component of customer's subjectivity. Why do you like this particular garment? Is it the certain way it looks on you? Is it the way the fabric hugs your body? Is it the way it moves when you walk? Or is it the combination of all the factors? With virtual fitting room you can easily answer these questions and be confident that the garment is going to fit exactly the way you want.
In The Nearest Future Every Serious Online Apparel Retailer Will Use Virtual Fitting Services On Their Site
Virtual fitting rooms are still quite new for online customers and usability is the main criterion that determines success of the experience. Using virtual dressing room should be really easy and smooth instead of making the process of buying clothes even more puzzling and annoying. This is the case when choosing technology should be very well thought-out, because the consumer will associate the experience with the retailer and not with the software tool. How convenient is it to use the app, how sleek and user-friendly is the interface, whether it has all the expected options and takes into consideration consumer's personal preferences? Technology and innovation are great. All you need to do is make sure that you pick the best software and get it to work right.
